Email marketing remains one of the most effective channels for B2B businesses to nurture leads, engage customers, and drive conversions. However, not all email marketing tools are created equal—some excel in automation, while others stand out in analytics, integrations, or ease of use.
To help you choose the right platform, we’ve compiled a list of the 9 best B2B email marketing software based on pricing, features, usability, and customer feedback.
Short on time? Here’s a quick comparison of the top B2B email marketing tools:
| Software | Rating (out of 5) | Reason for selection |
|---|---|---|
| Mailmodo | 4.7 | Best for interactive AMP emails that boost engagement without leaving inbox |
| ActiveCampaign | 4.6 | Comprehensive automation and CRM integrations for B2B growth |
| Mailchimp | 4.4 | Widest adoption and easiest templates for beginners |
| Customer.io | 4.4 | Powerful automation platform with flexible workflows for B2B marketers |
| GetResponse | 4.0 | Unique webinar+email combo for full-funnel B2B nurturing |
| Constant Contact | 4.3 | Most beginner-friendly with exceptional customer support |
| Moosend | 4.2 | Best balance of affordability and advanced automation features |
| Brevo | 4.1 | Affordable multichannel marketing with email, SMS, and CRM tools |
| Loops | 4.3 | Best for collaborative email campaigns and team workflows |
What is B2B email marketing software?
B2B email marketing software helps businesses automate, personalize, and track email campaigns to engage leads and customers.
Here’s what it typically offers:
Lead segmentation: You can sort and target your audience based on industry, job title, or how they’ve interacted with your brand, making your messaging more relevant and effective.
Automated workflows: Set up email sequences like drip campaigns or follow-ups that run automatically, saving time while keeping communication consistent.
Analytics and reporting: Get a clear picture of how your emails are performing with insights into open rates, click-throughs, and conversions.
CRM integrations: Easily connect with platforms like HubSpot, Salesforce, and others to streamline data and keep your marketing aligned with sales.
A/B testing: Experiment with different subject lines, content, or calls-to-action to see what resonates best and optimize your results.
Best B2B email marketing software
1. Mailmodo
Mailmodo is a powerful email marketing platform designed for fast and effective B2B email campaigns. It stands out for its ability to send interactive AMP emails, which can significantly boost engagement by allowing recipients to interact within the email itself without needing to visit external landing pages. This unique feature makes it especially valuable for startups aiming to capture attention quickly and drive conversions.
Pricing:
Lite: $39/month
Pro: $79/month
Max: $159/month
Ease of use: Intuitive interface designed to help marketers quickly create and send campaigns, with a minimal learning curve.
Features:
Interactive AMP email creation
Automation workflows
Email personalization
Detailed analytics and reporting
CRM integrations
Why it’s suitable for B2B businesses: Enables B2B marketers to boost engagement with interactive AMP emails and seamless automation for effective campaign delivery.
Customer support: Users praise Mailmodo for responsive support and clear documentation that facilitates quick onboarding.
B2B ranking score (out of 5): 4.7
2. ActiveCampaign
ActiveCampaign blends email marketing, marketing automation, and CRM features into one platform designed to nurture leads and accelerate sales.
Pricing:
Starter: Starts at $15/month.
Plus: Starts at $49/month.
Pro: Starts at $79/month.
Enterprise: Starts at $145/month.
Ease of use: User-friendly with powerful automation builders suitable for all skill levels.
Features:
Email marketing and automation
Built-in CRM and sales automation
Predictive sending and content personalization
Robust integrations
Why it’s suitable for B2B businesses: Combines marketing and sales automation to support complex B2B buyer journeys and lead scoring.
Customer support: Excellent customer support and community resources.
B2B ranking score (out of 5): 4.6
3. Mailchimp
Mailchimp is one of the most recognized email marketing platforms, offering a wide range of templates and beginner-friendly automation ideal for small to mid-sized teams.
It has grown into a comprehensive marketing solution that supports email, social, and even basic CRM features. Its extensive integrations and large support community make Mailchimp a reliable choice.
Pricing:
Free: $0/month for up to 500 contacts
Essentials: Starting at $13/month for 500 contacts
Standard: Starting at $20/month for 500 contacts
Premium: Starting at $350/month for 10,000 contacts
Ease of use: Very accessible for beginners with a rich template library and straightforward automation setup.
Features:
Email templates and design tools
Marketing automation
Audience segmentation
Detailed reporting and analytics
Integrations with many apps and services
Why it’s suitable for B2B businesses: Provides a comprehensive suite of templates, automation, and integrations that simplify email marketing for growing B2B teams.
Customer support: Positive feedback on usability; some criticize pricing for growing lists.
B2B ranking score (out of 5): 4.4
4. Customer.io
Customer.io is a flexible email marketing automation tool designed for data-driven B2B marketers. It emphasizes behavior-based messaging and detailed customer journey mapping.
Pricing:
Essentials: $100/month (billed monthly) for 5,000 profiles and 1 million emails per month.
Premium: Starts at $1,000/month (billed yearly)
Enterprise: Custom pricing available for large organizations.
Ease of use: Requires some technical knowledge but offers robust tools for advanced marketers.
Features:
Advanced segmentation and behavioral targeting
Triggered and transactional emails
Workflow automation with API integrations
Real-time data tracking and analytics
Why it’s suitable for B2B businesses: Enables highly personalized and automated email workflows tailored to complex B2B sales cycles.
Customer support: Strong developer support and extensive documentation.
B2B ranking score (out of 5): 4.4
5. GetResponse
GetResponse is a robust solution for B2B firms, emphasizing webinars and landing page builders alongside email marketing to nurture relationships. It combines multiple marketing tools in a single platform to facilitate holistic campaign management.
This all-in-one approach makes it especially useful for startups looking to consolidate their marketing efforts without juggling multiple services.
Pricing:
Free: $0/month with 30-day premium trial included
Starter: $19/month or $15.58/month if paid annually
Marketer: $59/month or $48.38/month if paid annually
Creator: $69/month or $56.58/month if paid annually
Enterprise: Custom pricing based on business needs
Ease of use: Easy-to-use interface with extensive training resources.
Features:
Email automation
Webinar integration
Landing page builder
Advanced segmentation and analytics
Why it’s suitable for B2B businesses: Combines email marketing with webinar and landing page tools to nurture B2B customer relationships within a single platform.
Customer support: Generally positive, with some users pointing to the rich feature set as valuable.
B2B ranking score (out of 5): 4.0
6. Constant Contact
Constant Contact is a straightforward solution that helps design, send, and track email campaigns efficiently, with some event management features.
Pricing:
Lite: $12/month, ideal for beginners starting with email and social tools
Standard: $35/month, designed for growing businesses with automation tools
Premium: $80/month, built for pros needing advanced automation and segmentation
Ease of use: Very user-friendly, ideal for beginners.
Features:
Email templates and editor
List segmentation
Reporting and analytics
Event marketing tools
Why it’s suitable for B2B businesses: Offers a straightforward, user-friendly solution for designing and tracking B2B email campaigns with added event marketing features.
Customer support: Generally positive, with good support but some dated templates.
B2B ranking score (out of 5): 4.3
7. Moosend
Moosend is a modern email marketing automation platform ideal for B2B businesses seeking simple but effective campaign management. It combines affordability with features like email personalization and automated workflows to help businesses engage their audience.
Pricing: Starts from $9/month for 500 contacts (monthly billing).
Ease of use: Intuitive and straightforward interface.
Features:
Email personalization
Automation workflows
Template library
Analytics and reporting
Why it’s suitable for B2B businesses: Provides affordable automation and personalization tools that help B2B businesses engage and convert their audiences effectively.
Customer support: High ratings highlight ease of use and reliable support.
B2B ranking score (out of 5): 4.2
8. Brevo (formerly Sendinblue)
Brevo is a budget-friendly platform combining email, SMS, and CRM features, enabling startups to run multichannel campaigns. It aims to simplify marketing efforts by allowing users to communicate with customers across different platforms from one dashboard.
Pricing:
Free: $0/month, limited to 300 emails/day
Starter: From $8.08/month, suitable for growing businesses
Business: From $16.17/month, ideal for marketing managers and ecommerce pros
Enterprise: Custom pricing, tailored solutions for large needs
Ease of use: Simple interface with easy campaign setup.
Features:
Email and SMS marketing
Marketing automation
CRM tools
Email personalization and segmentation
Why it’s suitable for B2B Businesses: Supports multichannel campaigns with email, SMS, and CRM features in an affordable package for cohesive B2B marketing.
Customer support: Appreciated for simplicity and cost-effectiveness.
B2B ranking score (out of 5): 4.1
9. Loops
Loops is designed to enhance team collaboration on email campaigns with shared workflows, approvals, and feedback.
Pricing:
Free plan: Up to 4,000 emails/month with all features included. A small “Powered by Loops” footer is added.
Custom plans: Available for larger needs
Ease of use: Simple, collaborative interface optimized for team environments.
Features:
Collaborative email campaign building
Approval workflows and feedback loops
Analytics on team performance and email success
Why it’s suitable for B2B businesses: Ideal for B2B teams that require tight collaboration and quality control before campaigns go live.
Customer support: Responsive support tailored for teams.
B2B ranking score (out of 5): 4.3
Final thoughts
Choosing the right B2B email marketing software can make a huge difference in how effectively you engage your leads and grow your business. While this guide highlights the best options available in 2025, the best way to find your perfect match is to test a few yourself.
Most of these platforms offer free trials or freemium plans—take advantage of them to explore their features, ease of use, and how well they align with your unique needs. Trying them firsthand will give you the confidence to pick a tool that fits your budget and helps you build stronger connections with your audience.
Ready to improve your email marketing? Start testing one or two of these top tools today and see which one drives results for your business!
